When is a Kit Kat a Kit Kat?

[daib0]

Kit Kat case: No break for Nestlé in trademark row

Even if it looks like a Kit Kat, it might not be. The European Court of Justice has thrown out an appeal by the chocolate bar's maker, Nestlé, which argued that it owns the shape of the teatime treat.

Nestlé has spent more than a decade fighting to trademark the four-fingered wafer shape - something that rival Cadbury had fought hard against. But Wednesday's judgement found that a previous court had been right to annul the decision by Europe's trademark group. That could bring an end to the snack's protected European status - and a saga that has proved expensive for both sides.

It also takes the pressure off identical treats like Norway's Kvikk Lunsj - pronounced "quick lunch" and which has been around for 80 years - and opens the door to own-brand imitations at your local supermarket.

Full story: https://www.bbc.com/news/world-europe-44939819

Isn't it a bit sad that 'big business' means living in a constant state of stress for some companies??

[bodacious benny]

What a waste of time

I don't think that Nestle are struggling as there is something else which resembles a KitKat

Anyway, the KitKat Chunky is king, normal KitKat's are s****.

[Donkey Toon]

Agree, chunky is the way to go, much nicer than the standard variety.

And well done ECoJ, good decision.

[omegaprimevkm]

It's synonymous with the design but only in particular countries and it's too easily imitated (it's not like they're using more uncommon ingredient combinations such as caramel with peanut), so I am not surprised that this is the outcome.

I do agree things like this are less problematic when the ECJ should concentrate on things like this:

https://www.politico.eu/article/french- ... se-to-ecj/

[lassassinblanc]

Norwegian one is much better

[Chappy]

Do you think there'll ever be a day where they make a kit kat that's two kit kat chunkys together?

[bodacious benny]

Do you think there'll ever be a day where they make a kit kat that's two kit kat chunkys together?

Or 4 KitKat chunky's together

[overseasTOON]

Double Decker is better.

[Donkey Toon]

Anybody else remember Cabana?

Loved those, wish they'd bring them back.

[Hjl]

I had a kit Kat once that had no wafer if, just chocolate. Made 10 year old hugh very happy indeed.