Newcastle: The club where tomorrow never comes

User avatar
TBC
Veteran Poster
Veteran Poster
Posts: 2997
Joined: Wed Jan 29, 2014 1:05 pm
Location: Newcastle

Newcastle: The club where tomorrow never comes

Post by TBC » Thu Jul 19, 2018 9:07 am

Didn't know where to post this but it's a good (depressing) read:
In August 2017, with Newcastle United back in the Premier League again and under the stewardship of Rafael Benitez, owner Mike Ashley considered it a safe time to issue a number of apologies to the club’s previous managers. Chris Hughton, Alan Shearer and Sam Allardyce were all namechecked by a man publicly – and deliberately – embarking on a mea culpa marathon. If you’re only going to do it once, do it properly.

Ashley saved his most eloquent apology for Kevin Keegan. His guilt had been established in a court of law as far back as 2009 when Keegan was awarded £2m for constructive dismissal. At the time, neither Newcastle United nor Ashley had offered a comment. That was about to change.

“Kevin Keegan is an outstanding individual and also did his best,” Ashley said. “It wasn’t always easy for Kevin at the football club. We didn’t have the structure around that we should have had to support him. I will take responsibility for that. Kevin, if I let you down in any way, I apologise.”

To err is human, to forgive divine and to merrily make the same mistakes over and over again is to ‘Ashley’. Having let down Keegan, a popular character with excellent man-management ability and an even better heart, Ashley is doing exactly the same again. Apologies only hold meaning if they also hold intent to atone.

On the eve of another season, Newcastle are back in a state of stasis. Rafael Benitez refuses to sign a new contract – his current deal expires next June – given his concerns over the lack of investment in new players and in the club’s academy despite record-breaking broadcasting revenues. Ashley refuses to sanction significant investment in new players given his concerns that Benitez might leave at the end of his contract.

It’s a magpie-and-egg tale as old as time, a political standoff that threatens to plunge this club back into the apathy from whence it came and never quite seems able to escape. Newcastle are a tragedy club, unable to heal fully self-inflicted wounds and fulfil their obvious potential. Under Ashley, many supporters will tell you, they never will.

So far this summer, Newcastle have made the permanent signing of a goalkeeper who was already on loan, signed a relegated midfielder on a free transfer to replace one sold for £10m, and renewed another season-long loan deal. The Kenedy deal is a success story, but Benitez has been told that he must “wheel and deal”, in the manager’s words. That means sell before he can buy. He’s been doing that since he joined.

Take Salomon Rondon. The West Brom striker was not even Benitez’s first-choice target, but after alternatives were missed he settled upon Rondon as a reasonable option. Rather than agreeing to pay the £16m relegation release clause, Newcastle made a derisory loan bid that was rejected out of hand. Now West Brom are doubly determined to play hardball. The season starts in three weeks, and Ki-Sung Yueng is the only new face.

Now put this parsimony into context. The current 20 Premier League clubs have bought 129 players for £20m or more in their history; Newcastle have bought none. Eighteen of the 20 Premier League clubs have broken their transfer record since June 2016; Newcastle last broke theirs in August 2005. Brighton and Cardiff are the only two Premier League clubs with a less expensive record signing.

This is a club existing on a lower financial plane than its peers. Benitez has made a profit on transfers and taken Newcastle from relegation fodder to a top-half team with defensive organisation and mettle. The only other Premier League manager to do the same over that period is Mauricio Pochettino, who both found a good squad at Tottenham and had a world-class academy product. The only academy graduate to establish himself in Newcastle’s team over the last five years is Paul Dummett.

Ashley’s view does hold a semblance of logic. So strained is the relationship between manager and owner that it may never be repaired. Given his desire to sell Newcastle United – while adding roadblocks to that potential sale – handing long-term deals to his manager’s preferred transfer targets could end in problems if that manager then walks.

Ashley runs his football club like he runs his businesses: Buy low, sell slightly higher, look after the bottom line and try and avoid thinking too much about the happiness of those who you employ. Having finished tenth last season, he can point at the league table and shrug his shoulders. One of Benitez’s problems is that he is a good enough coach to cover up the cracks. For now.

But there is a solution to this impasse: Make Benitez feel wanted. Bournemouth are aiming to sign two South American World Cup stars for a combined £55m. West Ham have invested heavily in Manuel Pellegrini’s vision for the club. Benitez is not asking for financial carte blanche, merely the opportunity to improve a squad desperately thin on Premier League quality. There is a middle ground between austerity and opulence. Ashley’s preference for the former is a suffocating fog that seeps into every corner of St James’ Park.

The little things matter, too. Ashley failed to directly congratulate Benitez for earning the club promotion in the week after it was achieved. Season ticket prices have risen by 10% for the coming campaign. When the club’s new kit was released last week, it was revealed that it would be more expensive in Ashley’s Sports Direct shops than any other club. The total for shirt, shorts and socks with no number or name? £111.97. The club’s training ground is in desperate need of an upgrade. The stadium needs tender loving care and investment. The list goes on and only gets bleaker.

Downtrodden supporters are in no doubt who to side with. Just wait for the outpouring of anger if Newcastle let this manager walk off into the sunset. Just wait to see happens to this squad if such a capable defensive organiser leaves. They know how lucky they are to have him.

Everyone knows, other than the one who matters most. Whether through Ashley’s stubbornness, arrogance, frugality or warped sense of principles, Newcastle risk treading themselves into the ground again. Even if Benitez stays on for the entire season, he must make a squad more than the sum of its parts just to tread water.

Benitez’s last five clubs prior to Newcastle: Liverpool, Inter, Napoli, Real Madrid, Chelsea. Newcastle’s last five managers prior to Benitez: Steve McClaren, John Carver, Alan Pardew, Chris Hughton, Joe Kinnear. That tells its own story of club, manager and owner. It’s slightly ridiculous that he’s even there at all.

This is no political power play to cement Benitez’s position as rightful ruler. He is loved in Newcastle like any manager who buys into the local community and culture. Benitez revels in managing provincial clubs with passionate supporters. This should be the perfect fit, but the pieces don’t fit anymore.

A now-permanently uneasy marriage is heading for predictable divorce unless something changes drastically, either now, later or next May. Having come close to leaving to take over Spain on a temporary basis, Benitez will not be short of offers.

In three years’ time, Ashley might issue the same mealy-mouthed admission of culpability about this period of stasis. It will count for nothing then, too. This is Newcastle United, the football club where tomorrow never comes.
https://www.football365.com/news/newcas ... ever-comes
Image

User avatar
Bodacious Benny
Whiskey Club Member
Whiskey Club Member
Posts: 25149
Joined: Sat Feb 04, 2012 11:18 am

Re: Newcastle: The club where tomorrow never comes

Post by Bodacious Benny » Thu Jul 19, 2018 9:23 am

Yes, depressingly true. Rafa worked wonders last season but we can't expect him to be able to do that again. It's not dissimilar to the season we finished 5th and our only signing was Anita. We're not even the ALDI of the Premier League, we're Netto.
I'm the scumbag outlaw. You're the pillar of justice. Neither of us like looking at ourselves in the mirror. Do we have a deal?

UlversToon
Veteran Poster
Veteran Poster
Posts: 3508
Joined: Mon Feb 06, 2012 9:52 pm
Location: Cumbria

Re: Newcastle: The club where tomorrow never comes

Post by UlversToon » Thu Jul 19, 2018 9:54 am

Yes, sums us up perfectly!

Not backing Rafa this window may backfire on Ashley and prove to be one gamble too many with his run of luck finally coming to an end.

User avatar
R&B
Veteran Poster
Veteran Poster
Posts: 4214
Joined: Tue May 14, 2013 6:52 am
Location: Yes.
Contact:

Re: Newcastle: The club where tomorrow never comes

Post by R&B » Thu Jul 19, 2018 10:15 am

FCB did a lot of stupid s*** in the past 11 years and here he is. Nothing can/will force him out of the club. Not even Benitez departure at the end of the season. He'll find a way. He will leave only if he decide to leave. And bringing Benitez was the smartest move for him. Not because he want Newcastle to evolve, but becuase he want to buy some peaceful time. Benitez is a smart guy and never will talk directly bad things against the owner. No matter how hard he was f***ed by him. And Benitez always said "support the team". This means no bad vibes with "you fat cockney bastard" chants at the stadium from the fans.
Image

User avatar
Bodacious Benny
Whiskey Club Member
Whiskey Club Member
Posts: 25149
Joined: Sat Feb 04, 2012 11:18 am

Re: Newcastle: The club where tomorrow never comes

Post by Bodacious Benny » Thu Jul 19, 2018 10:38 am

If ever there was something to sum up the Ashley regime it's selling Merino for £10m and replacing him with a free transfer <urgh>
I'm the scumbag outlaw. You're the pillar of justice. Neither of us like looking at ourselves in the mirror. Do we have a deal?

User avatar
Don Sholeone
BSN Correspondant
BSN Correspondant
Posts: 8812
Joined: Tue Feb 07, 2012 2:41 pm

Re: Newcastle: The club where tomorrow never comes

Post by Don Sholeone » Thu Jul 19, 2018 10:43 am

It's just one of many many articles that have come out over the years, it changes nothing, people have been talking about taking action for years, it never happens, it's getting to the point I'm just bored by it and roll my eyes. Until someone actually does something meaningful or changes things then I'm not really bothered anymore, I just see these articles as piggybacking off discontent and is no different to the s**** that chronicle and other journos spew every year, it's all done for 15 minutes of Twitter fame, not to change anything.
TINO'S ON FIRE BARCELONA'S TERRIFIED
Image

User avatar
Bodacious Benny
Whiskey Club Member
Whiskey Club Member
Posts: 25149
Joined: Sat Feb 04, 2012 11:18 am

Re: Newcastle: The club where tomorrow never comes

Post by Bodacious Benny » Thu Jul 19, 2018 11:16 am

Taking action is pointless and only harms the team. People have tried protests, boycotts etc. in the past and it makes zero difference to Ashley.
I'm the scumbag outlaw. You're the pillar of justice. Neither of us like looking at ourselves in the mirror. Do we have a deal?

User avatar
overseasTOON
Much Ado About Blogging
Much Ado About Blogging
Posts: 19006
Joined: Thu Feb 02, 2012 10:53 am
Location: Location: Location

Re: Newcastle: The club where tomorrow never comes

Post by overseasTOON » Thu Jul 19, 2018 11:24 am

Bodacious Benny wrote:
Thu Jul 19, 2018 11:16 am
Taking action is pointless and only harms the team. People have tried protests, boycotts etc. in the past and it makes zero difference to Ashley.
Perhaps it's time we tried to express our ire through different mediums such as dance or sock puppetry?

You can tell she looks really pissed at something...


User avatar
krully
Veteran Poster
Veteran Poster
Posts: 4389
Joined: Fri Feb 03, 2012 4:14 pm
Location: Ireland

Re: Newcastle: The club where tomorrow never comes

Post by krully » Thu Jul 19, 2018 3:24 pm

overseasTOON wrote:
Thu Jul 19, 2018 11:24 am
Bodacious Benny wrote:
Thu Jul 19, 2018 11:16 am
Taking action is pointless and only harms the team. People have tried protests, boycotts etc. in the past and it makes zero difference to Ashley.
Perhaps it's time we tried to express our ire through different mediums such as dance or sock puppetry?

You can tell she looks really pissed at something...

maybe a strongly worded letter

User avatar
Remember Colo
Forum Legend
Forum Legend
Posts: 8993
Joined: Fri Feb 03, 2012 12:57 am
Location: Toronto

Re: Newcastle: The club where tomorrow never comes

Post by Remember Colo » Thu Jul 19, 2018 3:57 pm

R&B wrote:
Thu Jul 19, 2018 10:15 am
FCB did a lot of stupid s*** in the past 11 years and here he is. Nothing can/will force him out of the club. Not even Benitez departure at the end of the season. He'll find a way. He will leave only if he decide to leave. And bringing Benitez was the smartest move for him. Not because he want Newcastle to evolve, but becuase he want to buy some peaceful time. Benitez is a smart guy and never will talk directly bad things against the owner. No matter how hard he was f***ed by him. And Benitez always said "support the team". This means no bad vibes with "you fat cockney bastard" chants at the stadium from the fans.
He doesn't care about "peaceful time", because that s*** doesn't phase him. He's proven in all parts of his business life that he doesn't care what people think of him, or how much drama surrounds him. Benitez was the smartest move because he gives him the best chance to keep the club up without spending much on new players, and probably allure to prospective buyers too.

User avatar
Chappy
10 Champs Bronze
10 Champs Bronze
Posts: 5028
Joined: Sun Sep 14, 2014 3:56 pm
Location: Nottinghamshire

Re: Newcastle: The club where tomorrow never comes

Post by Chappy » Thu Jul 19, 2018 4:07 pm

He's not going anywhere. Ashley that is.
It’s the noise, the passion, the feeling of belonging, the pride in your city.

User avatar
overseasTOON
Much Ado About Blogging
Much Ado About Blogging
Posts: 19006
Joined: Thu Feb 02, 2012 10:53 am
Location: Location: Location

Re: Newcastle: The club where tomorrow never comes

Post by overseasTOON » Thu Jul 19, 2018 4:30 pm

Plate of Barszcz for me wrote:
Thu Jul 19, 2018 3:24 pm
overseasTOON wrote:
Thu Jul 19, 2018 11:24 am


Perhaps it's time we tried to express our ire through different mediums such as dance or sock puppetry?

You can tell she looks really pissed at something...

maybe a strongly worded letter
Dear fascist bastard Mike,

Get out of our club.

May the seeds of your loin rest well in the belly of your woman,

Newcastle fans.

User avatar
Remember Colo
Forum Legend
Forum Legend
Posts: 8993
Joined: Fri Feb 03, 2012 12:57 am
Location: Toronto

Re: Newcastle: The club where tomorrow never comes

Post by Remember Colo » Thu Jul 19, 2018 7:53 pm

Chappy wrote:
Thu Jul 19, 2018 4:07 pm
He's not going anywhere. Ashley that is.
If what he wants is to make money, that's the only way to get a return on his investment. You can't think he cares only about money and think he has no interest in selling - it's one or the other. Now he may have unreasonable expectations about what to sell it for, but I have no doubt he'd love to get a few hundred million pounds back in his pocket, available to be invested in something more profitable than a football club.

CIH
Tribal Elder
Tribal Elder
Posts: 1157
Joined: Thu Mar 12, 2015 1:07 am

Re: Newcastle: The club where tomorrow never comes

Post by CIH » Thu Jul 19, 2018 7:55 pm

Eu estou Colo wrote:
Thu Jul 19, 2018 7:53 pm
Chappy wrote:
Thu Jul 19, 2018 4:07 pm
He's not going anywhere. Ashley that is.
If what he wants is to make money, that's the only way to get a return on his investment. You can't think he cares only about money and think he has no interest in selling - it's one or the other. Now he may have unreasonable expectations about what to sell it for, but I have no doubt he'd love to get a few hundred million pounds back in his pocket, available to be invested in something more profitable than a football club.
Although probably not Debenhams.

User avatar
Chappy
10 Champs Bronze
10 Champs Bronze
Posts: 5028
Joined: Sun Sep 14, 2014 3:56 pm
Location: Nottinghamshire

Re: Newcastle: The club where tomorrow never comes

Post by Chappy » Thu Jul 19, 2018 8:15 pm

Eu estou Colo wrote:
Thu Jul 19, 2018 7:53 pm
Chappy wrote:
Thu Jul 19, 2018 4:07 pm
He's not going anywhere. Ashley that is.
If what he wants is to make money, that's the only way to get a return on his investment. You can't think he cares only about money and think he has no interest in selling - it's one or the other. Now he may have unreasonable expectations about what to sell it for, but I have no doubt he'd love to get a few hundred million pounds back in his pocket, available to be invested in something more profitable than a football club.
More that he won't get what he wants. So he won't sell up.
It’s the noise, the passion, the feeling of belonging, the pride in your city.

User avatar
Micky Quim
PSA Chairman
PSA Chairman
Posts: 8570
Joined: Sun Feb 03, 2013 9:54 pm
Location: Monte Darlo

Re: Newcastle: The club where tomorrow never comes

Post by Micky Quim » Thu Jul 19, 2018 8:21 pm

I actually cant bring myself to read it. The routine big promise / minuscule delivery on transfers is already depressing enough

User avatar
Bodacious Benny
Whiskey Club Member
Whiskey Club Member
Posts: 25149
Joined: Sat Feb 04, 2012 11:18 am

Re: Newcastle: The club where tomorrow never comes

Post by Bodacious Benny » Thu Jul 19, 2018 8:25 pm

Micky Quim wrote:
Thu Jul 19, 2018 8:21 pm
I actually cant bring myself to read it. The routine big promise / minuscule delivery on transfers is already depressing enough
All those strategic links to big signings before the ST deadline <urgh>
I'm the scumbag outlaw. You're the pillar of justice. Neither of us like looking at ourselves in the mirror. Do we have a deal?

User avatar
Heisen
Stallsenberg
Stallsenberg
Posts: 9141
Joined: Fri Feb 10, 2012 10:21 am

Re: Newcastle: The club where tomorrow never comes

Post by Heisen » Thu Jul 19, 2018 8:55 pm

Looks like this season really is going to be Rafa's farewell tour.

What is abundantly clear, more than ever, is that Ashley is unwilling to change his model of how the football club will be ran for anyone. We will never appoint a higher calibre of manager than Benitez, so if Ashley won't back him, he won't back anyone else that will come in in the future.

His aim really is just Premier League survival on a shoestring and will be forever until he sells us. I can't even imagine how soulless supporting us is going to be when Benitez goes. Having been so close to pushing on to the next level only to have it all go to hell is going to be excruciating.
Image

User avatar
Sir Bobby
Veteran Poster
Veteran Poster
Posts: 3028
Joined: Sun Feb 05, 2012 8:23 pm
Location: Sheffield/Newcastle

Re: Newcastle: The club where tomorrow never comes

Post by Sir Bobby » Thu Jul 19, 2018 11:26 pm

To have loved and lost is better than to have never loved at all. Start telling yourself that coz it’s the only way you’ll be able to cope with the heartache in a year when we have another no-namer managing us on a shoestring under the thumb of Ashley

User avatar
Hjl
Veteran Poster
Veteran Poster
Posts: 2489
Joined: Wed Mar 23, 2016 12:46 pm

Re: Newcastle: The club where tomorrow never comes

Post by Hjl » Fri Jul 20, 2018 12:44 am

Sir Bobby wrote:
Thu Jul 19, 2018 11:26 pm
To have loved and lost is better than to have never loved at all. Start telling yourself that coz it’s the only way you’ll be able to cope with the heartache in a year when we have another no-namer managing us on a shoestring under the thumb of Ashley
Look at the bright side, in a few more season we may get to play Sunderland again.

Post Reply